The role of University of Arizona Marketing & Brand Management is to focus, clarify and articulate the UA brand to differentiate it and maximize our competitive advantage as we pursue the funding and talent needed to tackle grand challenges. We aim to be collaborative leaders, conveners and connectors. We also seek to be the expert resource, crafting tools and resources to help UA marketers succeed.

University Communications advances the reputation and priorities of the University of Arizona by producing and distributing news about the UA, managing relationships with the media and expanding public understanding of the value and land-grant mission of the UA at the local, regional, national and global level. The team acts as the primary liaison with the media and is responsible for identifying, producing, pitching and tracking news stories and multimedia content about the most significant achievements and activities across the university.

The Senior Vice President carries out the Marketing & Communications mission: 

We are the storytellers who amplify the character and value of the University of Arizona to its various constituents, to make it easy for them to choose the UA for their educational, research, cultural and societal interests.