Bill Walker serves as the interim senior vice president for University of Arizona Marketing and Communications, overseeing the departments of Marketing and Brand Management and University Communications. He is responsible for guiding internal and external marketing/communications strategy to elevate the University’s brand through increased awareness, understanding and support of the UA mission. In this role, Walker also works alongside UA leadership in developing the new brand strategy that will complement the University’s new strategic plan, scheduled to launch in November 2018. In addition, Walker co-leads the development and implementation of the Banner - University Medicine branding concepts and marketing plan.
Walker is a veteran of more than 45 years of experience in higher education communications and marketing, having served in senior leadership positions with several major public and private institutions, including Dartmouth College, Rutgers University, Rensselaer Polytechnic Institute, and the College of William and Mary in Virginia. He joined the UA administration in January 2017 on an interim basis to lead the marketing and communications organization during the presidential transition and the search for a permanent senior vice president for marketing and communications.
Walker retired as vice president for strategic communications and external relations at Rensselaer in June 2013, after six years of building a new division delivering the full range of strategic communications programs to advance public understanding and advocacy for the Institute.
He then served as interim vice president for advancement resources at the Council for Advancement and Support of Education (CASE) in Washington, DC, where he oversaw communications programming for an association representing some 70,000 advancement professionals at more than 3,500 member institutions worldwide.
In addition to roles in leading university relations for Dartmouth, Rutgers and William and Mary, Walker has also served as a communications consultant for North Carolina State University, the Naval Postgraduate School, Emma Willard School and CASE. He is a recognized authority and has lectured widely on strategic internal and external communications, executive communications, university relations, public relations policy, integrated marketing, media relations, journalism, issue management, fundraising communications, and government and community relations.
Walker is a graduate of the University of Missouri School of Journalism, with concentrations in news-editorial and broadcasting.